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Member Profile: Gateway Chevrolet Cadillac

February 1st, 2017 by Amanda Huggett

There’s more to Gateway Chevrolet Cadillac in Fargo than just cars – though those are certainly their specialty. You can also find complimentary coffee & cookies, exemplary customer service and an experienced service center throughout all of their three locations.

Gateway Chevrolet is located on 38th Street in Fargo, right next door to Gateway Hyundai Nissan. Across town, they also have Gateway Clearance Center and a Collision Center off of University Drive.

gateway cole and sather

Owner Brad Sather has been in the car business since 1977 and bought Gateway Chevrolet in 2000, followed by Hyundai Nissan in 2008.

Both Sather and General Sales Manager Jon Cole maintain that what sets Gateway apart is its customer service. “Where the employee meets the customer, that’s the defining moment. We’ve got great employees, and we strive for a great customer experience,” Sather said.

Cole also says Gateway is simply a fun place to work with an open-door policy for all. After all, “Without happy employees, you can’t have happy customers,” he said.

While they strive for the best, working with such a large volume of customers means there will be an inevitable flub. “Are we going to stub our toe? Absolutely,” Sather said. “But it’s what you do when you have one and how you fix the problem that defines you.”

One interesting trend Sather has observed throughout his years in the business is that nowadays, customers are more informed thanks to the Internet. He views this as a good thing, as it means customers come in already knowing details about the vehicles, have compared prices and read reviews. Because that work is largely already done, it allows his team more time to focus on providing a great experience and building a relationship.

That price component is a big deal to Gateway though, and Cole starts every day using a tool that compares their cars to others on the Internet. His goal: To have the top 5% best priced vehicles in a 250-mile radius. And often that does mean making price adjustments to the vehicles on their lot.

Something else unique to car sales is that everything is tracked, from registrations from the manufacturer to satisfaction surveys from the factory. “We’re probably the most critiqued industry in the world,” Sather said. “There’s no other business like the car business, from the standpoint of the manufacturers’ participation in the daily ongoings of the business.”

While one way Gateway drives the community forward is by literally helping customers drive away, they also invest in community causes that help people. One example is their work with BIG 98.7’s Christmas Wish, in which they provide funds to support families in need. They also do a lot of work supporting breast cancer awareness.

gateway service

Gateway by the numbers

75,000: Customers served last year
900: Average cars on the lot at a time
223: Employees across all locations
100: Average oil changes a day in the service center
50-60: Percentage of repeat and referred customers

What is the Big 98.7 Christmas Wish?

The purpose of Christmas Wish is to provide families in need in our community with goods, services or monetary gifts. For some families, this may mean paying an overdue utility bill, a set of snow, baby items or food. This program attempts to make the holiday season a bit brighter for those families who have fallen on hard times due to illness, layoffs, financial difficulties or other trying circumstances.


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