Say “home improvement” and the old Tim Allen TV show might come to mind for some. But for many around here, it calls to mind a local company specializing in various products and services for their home. That company is Western Products, and this year marks its 70th year in business.
Today, their product offering includes siding, windows, roofing, gutters, soffit and fascia, patio and front doors, cabinets, window coverings and blinds—even spas and patio furniture. And all are installed by a Western Products-approved crew for a high-quality product and a high-quality installation. With their full-service remodel approach and extensive brand offering, their customers can tailor their home improvement experience to fit their personal needs.
General manager Ray Blaha says Western Products loves serving the ‘do it for me’ customer versus the DIYer.
Since the business has been around for decades, they’ve been able to constantly evolve to fit the needs of the people. One example of a revitalized customer experience is a brand-new Design and Experience Center, opened in 2015 where customers can view real-life house facades so they can envision how their products would personalize their own home.
“We strive to be the best in our marketplace, to provide unsurpassed customer satisfaction, to be totally committed to teamwork and to be relentless in the pursuit of improvement,” Blaha said.
An active corporate citizen, Western Products belongs to many local organizations and associations. And of course, they also give back through participating in the school supply drive and planning and implementing free-will donation events in the office to raise money for the charities they support.
“Western Products is constantly working to improve our customer experience, as well as our employee experience,” Blaha said. “We believe that you cannot have one without the other, because happy employees lead to happy customers!”
To mark 70 years in business, Western Products is treating its employees to a picnic, its associate companies a breakfast event and increasing its referral reward program for its customers. “For us, encouraging our employees and letting them know how much good they’ve done is extremely important to running our business, and this picnic is just one small way for us to give back,” Blaha said.
Looking ahead, you can expect the company to stay focused on adapting to its customers’ needs, delivering a high-quality product with reliable service, expanding its offerings to serve even more, and all with a good dose of kindness to boot.
An abbreviated history
1948 Peter Shuck founds Western Products in Fargo as a lightning rod distributor.
1963 Delivers the first load of steel ever produced.
1972 Begins wholesale distribution of exterior home improvement products.
1999 The Guinness Book of World Records inducts Western Products for the longest piece of seamless steel siding ever applied.
2004 Western Products opens a second location in Bismarck.
2006 Western Products provides siding, roofing and gutters for Extreme Makeover: Home Edition.
2008 Becomes one of the top 500 remodelers in the America. The business opens a third location in St. Cloud.
2014 Renewal by Andersen presents Western Products the “Showroom Recognition” award.
2015 Opens its fifth location in Jamestown.
2016 Receives Renewal by Andersen’s “Homeowner Satisfaction” award.
2018 70th anniversary.
…not to mention multiple People’s Choice Awards from Design and Living magazine, various dealer awards from Crystal Cabinet year after year, and even more distinctions for its sales growth, product excellence and customer satisfaction from United States Seamless.
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