A low unemployment rate creates a stable economy but Chamber members know that it also creates workforce recruitment challenges. Job Service of North Dakota reported online job openings totaled 20,436 in July 2013. Of those, nearly a quarter are jobs located in Cass County. From mainstream strategies to modern mobile marketing efforts, employers are responding to their workforce needs in a variety of ways. Recently, Honor Star members were briefed on how to capitalize on a ready-made workforce pipeline by taking a few extra steps.
LTC Allen Laceta and MSG Lashaun Morris met with Honor Star members in Fargo as a part of a Fact Finding Mission to North Dakota to learn about the opportunities available to the 130,000 soldiers that transition off active duty ever year. Tapping into 130,000 prospects who have demonstrated their ability to uphold the highest moral, ethical and educational standards sounded extremely promising to employers but they questioned their ability to access them.
Despite the attention North Dakota has gained nationally, LTC Laceta told Honor Star members, “Believe it or not, when a soldier sets to retire, they don’t automatically think to look for a job in North Dakota. You have to go after them.”
LTC Laceta advised members to do three things.
1. Take the extra step of posting your openings on www.h2h.com. H2H, which stands for Hero 2 Hire, gives employers free, direct access to qualified candidates who already have background checks and security clearances. Employers can find candidates and invite them to apply for their opening and also set up match criteria to find the right candidate for your position.
2. LTC Laceta encouraged HR professions to take a second look at resumes from Veterans. The skills employers are looking for don’t always translate from military experience. The military considers “safety coordination” an additional duty. Civilians call it a skill, said Laceta. Resumes from Veterans don’t easily translate so its important to take a second look at the qualifications of the Soldier.
3. Veterans attract veterans. Some of the most successful companies that have been able to capitalize on hiring veterans have used YouTube to showcase the Veterans that currently work for them.
Over one million service members will transition into civilian life as the military drawdown continues over the next 10 years. Reaching out to the military pipeline, might be the answer to your workforce needs.